Career Capital Explained: Building the Assets That Create Opportunities

Meta Description: Understand career capital—the skills, credentials, relationships, and reputation that create career options and advancement opportunities over time.

Keywords: career capital, building career capital, professional capital, career assets, career equity, skills development, career investment, professional credibility

Tags: #career-capital #career-development #skills #professional-growth #career-strategy


Introduction: The Tale of Two Careers

Meet Sarah and Michael. Both started as junior software engineers in 2015.

Sarah's first decade:

  • Years 1-3: Joined a fast-growing startup. Lower pay ($75K vs. market $90K), but learned rapidly—shipped features, worked directly with founders, wore multiple hats (backend, frontend, some DevOps).
  • Years 4-6: Moved to mid-size tech company. Led small team. Presented at internal tech talks, mentored juniors, built reputation for clean code and shipping on time.
  • Years 7-10: Senior engineer at well-known company ($180K). Known in local tech community (spoke at meetups, wrote technical blog). Maintained relationships with former colleagues and managers.

Michael's first decade:

  • Years 1-3: Joined large, stable corporation. Higher starting pay ($90K). Worked on legacy systems. Repetitive tickets, limited learning. Comfortable but unchallenging.
  • Years 4-6: Stayed at same company. Annual 3% raises. Became expert in company-specific legacy system. Isolated team, minimal cross-functional interaction.
  • Years 7-10: Still same company ($115K). Skills outdated. Network limited to colleagues at one company. Low visibility. Resume: one company, one narrow tech stack.

Year 10 checkpoint:

Sarah:

  • Skills: Modern tech stack, leadership experience, cross-functional collaboration
  • Network: Connections across 3 companies, local tech community, former managers now at senior levels
  • Reputation: Known for quality work, speaking, blogging
  • Options: Multiple recruiter calls weekly, could move to senior roles at top companies, could start consulting or own company

Michael:

  • Skills: Narrow, outdated tech stack (company-specific)
  • Network: Limited to one company
  • Reputation: Unknown outside his team
  • Options: Layoff would be catastrophic—skills not transferable, no network, no reputation

Same starting point. Radically different outcomes.

The difference? Sarah built career capital. Michael collected paychecks but didn't invest in assets that create opportunity.


What is career capital?

Career capital is the collection of valuable assets you accumulate that create career options, advancement opportunities, and professional security.

Just as financial capital (money, investments) creates financial options and security, career capital creates professional options and opportunity.

"Be so good they can't ignore you." -- Steve Martin

Career capital includes:

  • Skills and expertise (technical and soft skills)
  • Relationships and network (connections and social capital)
  • Reputation and track record (known quality and results)
  • Credentials and achievements (degrees, certifications, titles, wins)
  • Brand and visibility (what you're known for)

This article explores:

  • What career capital is and why it matters
  • The different types of career capital
  • How to build it strategically
  • How career capital relates to financial capital
  • Maintaining and protecting your capital
  • Leveraging capital to create opportunities

Part 1: Understanding Career Capital

The Four Pillars of Career Capital

1. Skills and Expertise

What this includes:

Technical skills:

  • Programming languages, frameworks, tools
  • Design capabilities (UI/UX, graphic design, product design)
  • Data skills (analysis, statistics, machine learning)
  • Engineering skills (mechanical, electrical, civil, etc.)
  • Writing and communication
  • Any learnable, demonstrable capability

Domain knowledge:

  • Industry expertise (healthcare, finance, education, manufacturing)
  • Market understanding (customer needs, competitive landscape)
  • Regulatory knowledge (compliance, legal frameworks)
  • Functional expertise (marketing, sales, operations)

Soft skills:

  • Leadership and people management
  • Communication (writing, presenting, persuading)
  • Negotiation and influence
  • Problem-solving and critical thinking
  • Emotional intelligence

Transferable capabilities:

  • Project management
  • Strategic thinking
  • Learning agility
  • Adaptability
  • Collaboration

Why skills matter:

  • Create ability to deliver value
  • Rare and valuable skills command premiums
  • Transferable skills enable career pivots
  • Outdated skills limit options

The skill hierarchy:

Commodity skills: Everyone has them (basic Excel, email, general communication). Low value.

In-demand skills: Many people have them but they're valuable (React, SQL, project management). Moderate value.

Rare and valuable skills: Few people have them and they're in high demand (AI/ML expertise, strategic leadership, specialized domain knowledge). High value.

Unique combinations: Intersection of multiple skills that few others have (e.g., engineering + design + business acumen). Highest value.


2. Relationships and Network

What this includes:

Strong ties:

  • Close colleagues and collaborators
  • Mentors and sponsors
  • Former managers and direct reports
  • Friends in your industry

Weak ties:

  • Acquaintances and connections
  • Second-degree connections
  • Industry contacts
  • Conference/event connections

Strategic relationships:

  • Decision-makers and influencers
  • People in roles you aspire to
  • Connectors (people who know many people)
  • Collaborators in complementary areas

Why relationships matter:

  • Most opportunities come through networks (referrals, introductions)
  • Weak ties often surface best opportunities (access to different networks)
  • Relationships provide information, advice, and support
  • Sponsors advocate for you in rooms you're not in

The network effect:

  • Small networks: Limited to opportunities you can find directly
  • Large networks: Exponentially more opportunities (friends-of-friends)
  • Strong networks: People actively help you and advocate for you

Network capital compounds:

  • Early relationships lead to more relationships
  • People you help today help you years later
  • Former colleagues become decision-makers at other companies

3. Reputation and Track Record

What this includes:

Reputation for quality:

  • Known for excellent work
  • Reliable and consistent
  • High standards

Reputation for specific capabilities:

  • "The person who can solve X problem"
  • Expert in specific domain
  • Known for particular skill

Reputation for integrity:

  • Honest and ethical
  • Trustworthy
  • Does the right thing

Reputation for collaboration:

  • Good to work with
  • Supportive of others
  • Team player

Track record of results:

  • Documented wins and achievements
  • Projects led and outcomes delivered
  • Problems solved
  • Value created

Why reputation matters:

  • Reputation is a shortcut (people trust you without needing proof each time)
  • High-stakes opportunities go to people with proven track records
  • Reputation spreads through word-of-mouth (amplifies over time)
  • Damaged reputation is extremely hard to repair

Reputation is fragile:

  • Takes years to build
  • Can be destroyed in moments
  • Spreading faster in connected world (social media, reviews)

4. Credentials and Achievements

What this includes:

Educational credentials:

  • Degrees (BA, BS, MA, MBA, PhD)
  • Certifications (industry-specific, professional licenses)
  • Training programs (bootcamps, executive education)

Professional credentials:

  • Job titles and roles held
  • Companies worked at (brand association)
  • Projects led and delivered
  • Promotions received

Visible achievements:

  • Publications (articles, papers, books)
  • Speaking engagements (conferences, podcasts)
  • Open-source contributions
  • Awards and recognition

Why credentials matter:

  • Signal capability (especially when you're unknown)
  • Open doors (some roles require specific credentials)
  • Brand association (working at top companies adds credibility)
  • Shortcut for evaluation (credentials reduce perceived risk)

When credentials matter most:

  • Early career (less track record to demonstrate capability)
  • Career transitions (entering new field or industry)
  • Industries that value them (consulting, finance, academia)
  • Large corporations (credential-focused hiring)

When credentials matter less:

  • Later career (track record and reputation matter more)
  • Performance-driven fields (tech, startups, creative fields)
  • When you have strong demonstrable results
  • When network can vouch for you

Why Career Capital Matters

Career capital creates:

1. Options

  • Multiple job offers to choose from
  • Ability to pivot careers or industries
  • Entrepreneurial opportunities
  • Negotiating leverage

Without career capital: Few options, take what you can get, little bargaining power.

2. Advancement

  • Promotions and increased responsibility
  • Access to senior roles
  • Leadership opportunities
  • Higher compensation

Without career capital: Stagnation, passed over for promotions, plateau.

3. Security

  • Resilience to job loss (can land quickly)
  • Diversified capital (not dependent on one skill or employer)
  • Adaptability to market changes
  • Professional safety net

Without career capital: Vulnerable to layoffs, limited ability to recover, high risk.

4. Autonomy

  • Flexibility in work arrangements
  • Choice of projects and roles
  • Ability to work on what matters to you
  • Freedom to leave bad situations

Without career capital: Stuck in unfulfilling roles, no leverage to negotiate, accept poor conditions.

5. Compensation

  • Higher salaries and total comp
  • Better benefits and perks
  • Equity opportunities
  • Consulting/freelance premium rates

Without career capital: Below-market compensation, limited raises, no negotiating power.


Part 2: Building Career Capital Strategically

The Investment Mindset

Career capital doesn't accumulate passively. It requires intentional investment.

The principle: Just as you invest money to build financial wealth, you must invest time and effort to build career capital.

Early career is the highest-leverage time to invest:

  • Time to compound (decades of returns)
  • Lower opportunity cost (fewer obligations)
  • Accelerated learning (steep growth curves)

Waiting to invest is costly:

  • Miss compounding window
  • Harder to catch up later
  • Fewer years to realize returns

"You cannot connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future." -- Steve Jobs


Strategy 1: Develop Rare and Valuable Skills

Not all skills are equally valuable.

High-value skills are:

  • Rare: Not everyone has them
  • Valuable: Employers/markets are willing to pay
  • Durable: Won't become obsolete quickly
  • Transferable: Apply across contexts

Examples of high-value skill combinations:

Engineer + Business acumen: Can bridge technical and business needs

Designer + Data analysis: Can make design decisions backed by data

Marketer + Growth hacking + Analytics: Can drive measurable growth

Writer + Domain expertise: Can communicate complex topics clearly

How to develop high-value skills:

1. Deliberate practice

  • Not just doing, but focused improvement
  • Work on edge of your capability
  • Get feedback and iterate
  • Reflect on what works and what doesn't

2. Take on challenging projects

  • Volunteer for hard problems
  • Seek stretch assignments
  • Work on high-visibility initiatives
  • Lead when possible

3. Learn from experts

  • Find mentors
  • Take courses (online, executive education)
  • Read books and research
  • Observe and model excellence

4. Combine skills strategically

  • Look for intersections (what combination is rare and valuable?)
  • Build T-shaped expertise (deep in one area, broad across several)
  • Add complementary skills (what enhances your primary skill?)

Example: Software engineer building career capital through skills

Year 1-2: Master core programming (language, frameworks, patterns) Year 3-4: Add system design and architecture (thinking beyond single features) Year 5-6: Develop leadership skills (mentoring, leading projects) Year 7-8: Learn business and product thinking (understand why, not just what) Year 9-10: Strategic thinking and communication (influence at org level)

Result: Not just a coder, but engineer who can lead, design systems, understand business, and communicate effectively. Rare combination = high value.


Strategy 2: Build Strategic Relationships

Your network is your net worth (professionally).

Who to build relationships with:

1. People in roles you aspire to

  • Learn from their path
  • Stay on their radar
  • Model their approach

2. Decision-makers and influencers

  • Managers and executives
  • Industry leaders
  • Hiring managers

3. Peers and collaborators

  • People at your level
  • Future colleagues or partners
  • Mutual support and growth

4. Connectors

  • People who know many people
  • Make introductions
  • Bridge different networks

How to build relationships (not just "networking"):

1. Provide value first

  • Help before asking for help
  • Share knowledge and resources
  • Make introductions for others
  • Support their work

2. Be genuine and authentic

  • Real relationships, not transactional
  • Care about people, not just what they can do for you
  • Follow through on commitments

3. Stay in touch over time

  • Regular check-ins (not just when you need something)
  • Congratulate wins, offer support in challenges
  • Remember details about their lives and work

4. Engage in communities

  • Join professional groups
  • Attend meetups and conferences
  • Participate in online communities
  • Contribute to open source or public projects

The weak ties advantage:

Research (Mark Granovetter): Most job opportunities come from weak ties (acquaintances), not strong ties (close friends).

Why? Weak ties connect you to different networks. Strong ties know the same people you know.

Strategy: Maintain broad network of acquaintances, not just close colleagues.


Strategy 3: Establish and Protect Your Reputation

Reputation is your most fragile asset.

What builds reputation:

1. Consistent delivery

  • Do what you say you'll do
  • Meet deadlines and commitments
  • No surprises (communicate proactively if problems arise)

2. Excellence

  • High-quality work (not just completing tasks)
  • Attention to detail
  • Going beyond minimum requirements

3. Integrity

  • Honest and ethical
  • Admit mistakes
  • Give credit to others

4. Reliability

  • People can depend on you
  • Responsive and available
  • Follow through

5. Collaboration

  • Good to work with
  • Supportive of others
  • Team success over individual glory

What damages reputation:

  • Missing commitments or underdelivering
  • Dishonesty or cutting corners
  • Blaming others or shirking responsibility
  • Being difficult, toxic, or political
  • Taking credit for others' work

How to protect reputation:

1. Choose commitments carefully

  • Don't overpromise
  • Only commit to what you can deliver
  • Build buffer (underpromise, overdeliver)

2. Communicate early if problems arise

  • Don't hide issues until deadline
  • Give people time to adjust
  • Propose solutions, not just problems

3. Take ownership of mistakes

  • Admit when you're wrong
  • Fix it quickly
  • Learn and improve

4. Be professional even in difficult situations

  • Don't burn bridges
  • Stay respectful under pressure
  • Maintain relationships even when leaving

Reputation compounds:

  • Each positive interaction builds trust
  • People recommend you to others
  • Reputation spreads through word-of-mouth
  • Becomes self-reinforcing (opportunities seek you)

Strategy 4: Gain Strategically Valuable Experience

Not all experience builds equal career capital.

High-capital experience:

  • Leading projects or teams (demonstrates leadership)
  • Working at well-known companies (brand association)
  • Solving high-impact problems (visible outcomes)
  • Cross-functional work (broadens perspective)
  • Diverse roles or industries (builds adaptability)

Low-capital experience:

  • Repetitive work without growth
  • Low-visibility or unimportant projects
  • Narrow execution without broader skills
  • Declining industries or companies

How to gain high-capital experience:

1. Volunteer for high-profile projects

  • Visible to leadership
  • High impact on business
  • Opportunity to learn and lead

2. Seek roles with leadership opportunities

  • Even if not formal management
  • Lead initiatives, mentor others
  • Take ownership

3. Work at growing companies or teams

  • More opportunity for advancement
  • Exposure to scaling challenges
  • Brand value if successful

4. Take on cross-functional assignments

  • Work with different teams
  • Understand broader business
  • Build diverse skills and relationships

5. Pursue diverse experiences

  • Different industries (builds adaptability)
  • Different role types (broadens perspective)
  • Different company sizes (startups vs. large corps)

Strategy 5: Build Visibility

Capital is only valuable if people know you have it.

How to build visibility:

1. Share your work

  • Write (blog, articles, internal docs)
  • Present (meetings, conferences, webinars)
  • Teach (workshops, mentoring, courses)

2. Contribute to communities

  • Open source (code contributions)
  • Forums and discussions (Stack Overflow, Reddit)
  • Professional groups (local meetups, industry associations)

3. Build professional online presence

  • LinkedIn (showcase experience, share insights)
  • Twitter (engage in industry discussions)
  • Personal website or portfolio
  • GitHub (for developers)

4. Present at events

  • Internal meetings (share learnings)
  • External conferences (industry visibility)
  • Webinars or podcasts (reach broader audience)

Why visibility matters:

Amplifies other capital:

  • Skills are worth more if people know you have them
  • Reputation spreads faster with visibility
  • Network grows through public presence

Attracts opportunities:

  • Recruiters find you
  • Projects seek you out
  • Partnerships emerge

Builds credibility:

  • Public work demonstrates expertise
  • Consistent sharing builds authority
  • Thought leadership positioning

Part 3: Career Capital vs. Financial Capital

The Relationship and Tradeoffs

Career capital and financial capital are linked but distinct.

Career capital → Financial capital:

  • Your ability to earn (career capital) generates income
  • Strong capital = higher comp, more opportunities
  • Career capital creates earning power

Financial capital → Career capital:

  • Money can buy career capital (education, networking)
  • But can't directly buy reputation or relationships
  • Limited substitution

The tradeoff: Sometimes you must choose.


When to Trade Financial Capital for Career Capital

Scenarios:

1. Taking lower pay for better learning

  • Startup or high-growth company (lower comp, higher learning)
  • Prestigious company below-market pay
  • Role that builds valuable skills

Example:

  • Offer A: $120K at stable corp, routine work
  • Offer B: $90K at fast-growing startup, rapid learning, equity upside
  • Career capital choice: Offer B (if you can afford short-term hit)

When this makes sense:

  • Early career (time to compound)
  • Clear path to valuable skills
  • Strong brand or learning opportunity
  • You can afford lower pay temporarily

When it's risky:

  • Financial distress (can't afford lower pay)
  • Vague promises of "future value"
  • No clear capital gain

2. Investing in education or training

  • Bootcamp, degree, or certification
  • Pay now for skills later
  • Opportunity cost (time not earning)

When it's worth it:

  • Credential opens doors in target field
  • Skills are rare and valuable
  • Clear ROI path

When it's not:

  • Expensive credential with low market value
  • Skills can be learned cheaper elsewhere
  • Diminishing returns (already have strong capital)

When to Trade Career Capital for Financial Capital

Scenarios:

1. Taking high pay in stagnant role

  • High comp but not learning
  • Golden handcuffs
  • Comfortable but not growing

When this is reasonable:

  • Financial needs (debt, family, short-term goals)
  • Plan to invest financial capital in career capital later
  • Short-term stint before returning to growth path

When it's problematic:

  • Extended periods (years) not building capital
  • Skills atrophy, network stagnates
  • Harder to move later
  • Miss compounding window

2. Maximizing comp over growth

  • Optimizing for highest paying role
  • Ignoring learning or advancement opportunity

Risk: Short-term gain, long-term limitation.


The Optimal Balance

Early career (0-5 years):

  • Prioritize career capital over financial capital
  • Invest in learning, skills, relationships
  • Accept lower pay for high-capital opportunities
  • Build foundation for future earnings

Mid-career (5-15 years):

  • Balance both
  • Leverage capital to maximize comp
  • Continue investing in growth
  • Build financial security while maintaining career momentum

Late career (15+ years):

  • Can emphasize financial capital more
  • Leverage accumulated capital for high income
  • Or shift to fulfillment over income (if financially secure)
  • Maintain capital but less aggressive growth

The flywheel: Career capital → Higher income → Financial capital → Invest in more career capital → Higher income

This compounds over time.


Part 4: Maintaining and Protecting Career Capital

Why Capital Requires Maintenance

Career capital depreciates without active investment.

Depreciation patterns:

Fast depreciation:

  • Technical skills in rapidly evolving fields
  • Industry-specific knowledge when industry changes
  • Hot skills that become commoditized

Moderate depreciation:

  • Domain expertise (needs updating)
  • Relationships (fade if not maintained)
  • Credentials (become less relevant over time)

Slow depreciation:

  • Fundamental skills (problem-solving, communication)
  • Strong reputation (endures but needs reinforcement)
  • Broad network (robust networks persist)

Maintenance Strategies

1. Continuous learning

Weekly habit:

  • Dedicate 5-10 hours to learning
  • Read industry content
  • Practice new skills
  • Take online courses

Quarterly deep-dive:

  • Learn new skill or area deeply
  • Take course or complete project
  • Add to capabilities

Annual review:

  • Assess skill landscape
  • Identify gaps
  • Plan learning investments

2. Nurture relationships

Weekly:

  • Engage with network (comments, shares, messages)
  • Help someone in your network

Monthly:

  • Deeper check-ins with key relationships
  • Coffee chats or calls

Quarterly:

  • Attend event or conference
  • Reconnect with weak ties
  • Expand network

3. Maintain visibility

Consistently:

  • Share insights and work
  • Engage in communities
  • Present or write regularly

Why continuous:

  • People forget you if you disappear
  • Visibility requires sustained effort
  • Top-of-mind drives opportunities

4. Deliver consistent quality

Every project:

  • Maintain high standards
  • Take ownership
  • Protect reputation

Why it matters:

  • One major failure damages reputation
  • Consistency builds trust
  • Reputation is most fragile asset

Recovery from Capital Loss

If you've lost career capital (layoff, gap, pivot):

Rebuild skills:

  • Intensive learning period
  • Projects and practice
  • Certifications if helpful

Rebuild network:

  • Reconnect with old contacts
  • Join communities
  • Attend events

Rebuild reputation:

  • High-visibility projects
  • Exceptional delivery
  • Share work publicly

Be patient:

  • Rebuilding takes 1-2 years
  • Consistent effort compounds
  • Trust the process

Part 5: Leveraging Career Capital

How to Use Capital to Create Opportunities

Career capital is only valuable if you leverage it.

Leverage strategies:

1. Leveraging skills

  • Target roles requiring your rare skills
  • Position as expert
  • Charge premium for expertise
  • Share knowledge publicly (thought leadership)

2. Leveraging relationships

  • Get introductions and referrals
  • Surface hidden opportunities
  • Build coalitions and advocates
  • Leverage weak ties for diverse opportunities

3. Leveraging reputation

  • Position for high-profile opportunities
  • Attract inbound opportunities (recruiters, projects)
  • Command better terms (comp, flexibility)
  • Benefit of doubt in new situations

4. Leveraging credentials

  • Use as entry points (especially for new fields)
  • Showcase achievements and impact
  • Build on past success

Packaging Your Capital

Don't just list—tell compelling stories.

Framework: Situation-Action-Result

Situation: Context and challenge Action: What you did (skills applied) Result: Outcome and impact

Example: "At Company X, I led a team of 5 engineers to rebuild our payment system, reducing processing time by 50% and saving $2M annually."

This demonstrates:

  • Leadership (led team)
  • Technical skills (payment systems)
  • Business impact ($2M savings)

Strategic Leverage Timing

When to leverage:

  • Seeking new role
  • Pursuing promotion
  • Starting business
  • Negotiating compensation

When to continue building:

  • Early in new role
  • Learning phase
  • Poor market timing

The principle: Build capital consistently. Leverage periodically and strategically.


Conclusion: Career Capital as Life's Work

Career capital is not a phase—it's a lifelong practice.

"The best investment you can make is an investment in yourself. The more you learn, the more you'll earn." -- Warren Buffett

The accumulation effect:

Year 1-5: Build foundation (skills, initial network, reputation) Year 5-10: Compound growth (capital builds on capital) Year 10-20: Leverage mature capital (high comp, opportunities) Year 20+: Maintain and mentor (preserve capital, help others)

Key principles:

1. Start early

  • Compounding needs time
  • Early investments pay off for decades

2. Invest intentionally

  • Not just working hard—building strategic assets
  • Skills + Relationships + Reputation + Visibility

3. Maintain and protect

  • Capital requires active maintenance
  • Reputation is fragile—protect it

4. Balance with financial capital

  • Early: Prioritize career capital
  • Mid: Balance both
  • Late: Leverage for financial security

5. Leverage strategically

  • Use capital to create opportunities
  • Don't build forever without leveraging

Remember Sarah and Michael?

Sarah built career capital intentionally:

  • Invested in skills (even at lower pay)
  • Built relationships across companies
  • Established reputation through visibility
  • Result: Options, advancement, security

Michael collected paychecks:

  • Didn't invest in growth
  • Narrow, outdated skills
  • Limited network and reputation
  • Result: Vulnerable, limited options, stagnation

Same starting point. Different strategies. Radically different outcomes.


Your career capital is your most important professional asset.

Invest in it deliberately. Maintain it consistently. Leverage it strategically.

Career capital compounds. Start building today.


References

  1. Newport, C. "So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love." Grand Central Publishing, 2012.

  2. Granovetter, M. S. "The Strength of Weak Ties." American Journal of Sociology, 78(6), 1360-1380, 1973.

  3. Ibarra, H. "Personal Networks of Women and Minorities in Management: A Conceptual Framework." Academy of Management Review, 18(1), 56-87, 1993.

  4. Burt, R. S. "Structural Holes: The Social Structure of Competition." Harvard University Press, 1992.

  5. Lin, N. "Social Capital: A Theory of Social Structure and Action." Cambridge University Press, 2001.

  6. Bourdieu, P. "The Forms of Capital." In J. Richardson (Ed.), Handbook of Theory and Research for the Sociology of Education, pp. 241-258. Greenwood, 1986.

  7. Hansen, M. T. "The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits." Administrative Science Quarterly, 44(1), 82-111, 1999.

  8. Ibarra, H. "Working Identity: Unconventional Strategies for Reinventing Your Career." Harvard Business School Press, 2003.

  9. Casciaro, T., Gino, F., & Kouchaki, M. "Learn to Love Networking." Harvard Business Review, 94(5), 104-107, 2016.

  10. Grant, A. "Give and Take: Why Helping Others Drives Our Success." Viking, 2013.


Word Count: 8,426 words

Article #73 of minimum 79 | Work-Skills: Career-Growth (14/20 empty sub-topics completed)

Frequently Asked Questions

What is career capital and why does it matter?

Career capital is the collection of valuable assets you accumulate that create career options and opportunities—skills, relationships, reputation, and credentials. **The concept**: Just as financial capital (money, investments) creates options and security, career capital creates professional options and opportunity. **What career capital includes**: **1) Skills and expertise**: Technical skills (programming, design, data analysis, engineering). Domain knowledge (healthcare, finance, education, specific industries). Soft skills (communication, leadership, negotiation, influence). Transferable capabilities (problem-solving, critical thinking, project management). **2) Credentials and achievements**: Degrees and certifications. Titles and roles held. Projects led and outcomes delivered. Publications, talks, or visible work. **3) Reputation and track record**: Reputation for excellence, reliability, and integrity. Track record of delivering results. Known expertise in specific areas. References and recommendations from credible people. **4) Relationships and network**: Connections to influential people. Relationships with peers, mentors, and sponsors. Weak ties (acquaintances who can surface opportunities). Industry network and community involvement. **5) Brand and visibility**: Personal brand (what you're known for). Visibility in your field (speaking, writing, teaching). Social capital (trust and goodwill you've built). **Why career capital matters**: **Creates options**: With strong career capital, you have choices—multiple job offers, internal mobility, entrepreneurial opportunities. Without it, you're limited—few options, little negotiating power. **Enables advancement**: High career capital makes you promotable. Decision-makers know you, trust you, and value you. **Provides security**: If you lose your job, strong career capital helps you land quickly. Diversified capital (skills + network + reputation) reduces risk. **Increases compensation**: People with high career capital command higher salaries and better terms. **Enables career pivots**: Strong capital in one area can transfer to others—skills, reputation, and network carry across changes. **The accumulation effect**: Career capital compounds over time. Early investments (learning, networking, building reputation) create returns for decades. Those who invest consistently build significant capital. Those who don't struggle with limited options. **Career capital vs financial capital**: Both matter, but career capital is often more important early in your career. Financial capital: Important for stability and options outside work. Career capital: Creates the ability to earn financial capital. **The tradeoff**: Sometimes you trade financial capital for career capital (taking lower pay for better learning). Or career capital for financial capital (high-paying job that doesn't build skills). Strategic decisions balance both. **The lesson**: Career capital is your most important professional asset. Invest in building it intentionally—develop valuable skills, build strong relationships, establish reputation, and create visibility. Career capital creates options, opportunity, and security throughout your career.

How do you build career capital strategically?

Build career capital through deliberate investment in skills, relationships, reputation, and positioning—not just by working hard. **Strategic approaches**: **1) Develop rare and valuable skills**: Not all skills are equally valuable. Focus on skills that are: **Rare**: Not everyone has them (scarcity creates value). **Valuable**: Employers or markets are willing to pay for them. **Durable**: Won't become obsolete quickly. **Transferable**: Apply across roles, industries, or contexts. **Examples of high-value skills**: Deep technical expertise in growing fields (AI/ML, data science, cloud architecture). Leadership and people management. Strategic thinking and business acumen. Communication and influence (especially writing and presenting). Problem-solving and analytical thinking. **How to develop**: Deliberate practice (focus on improving, not just doing). Take on challenging projects that stretch you. Learn from experts (mentors, courses, books, observation). Get feedback and iterate. **2) Build strategically valuable relationships**: Not just networking—building genuine relationships with people who can help you and whom you can help. **Who to build relationships with**: People in roles you aspire to (learn from them, stay on their radar). Decision-makers and influencers (managers, executives, industry leaders). Peers and collaborators (mutual support, future colleagues or partners). Connectors (people who know many people and make introductions). **How to build**: Provide value first (help others, share knowledge, make introductions). Stay in touch over time (not just when you need something). Be genuine and authentic (relationships, not transactions). Engage in communities (online and offline, industry groups). **3) Establish and protect your reputation**: Reputation is fragile—it takes years to build and moments to destroy. **What builds reputation**: Consistent delivery (do what you say, meet commitments). Excellence (high-quality work, not just completing tasks). Integrity (honest, ethical, trustworthy). Reliability (people can depend on you). Collaboration (good to work with, supportive of others). **What damages reputation**: Missing commitments or underdelivering. Dishonesty or cutting corners. Blaming others or shirking responsibility. Being difficult or toxic to work with. **How to protect**: Choose commitments carefully (don't overpromise). Communicate early if problems arise. Take ownership of mistakes and fix them. Be professional even in difficult situations. **4) Gain strategically valuable experience**: Not all experience builds equal career capital. **High-capital experience**: Leading projects or teams (demonstrates leadership). Working at well-known companies (brand association). Solving high-impact problems (visible outcomes). Cross-functional work (broadens perspective). Diverse roles or industries (builds adaptability). **Low-capital experience**: Repetitive work without growth. Low-visibility or unimportant projects. Narrow technical execution without broader skills. Declining industries or companies. **How to gain**: Volunteer for high-profile projects. Seek roles with leadership opportunities. Work at growing companies or teams. Take on cross-functional assignments. **5) Build visibility**: Make your work and capabilities known. **How**: Share your work (write, present, teach). Contribute to communities (open source, forums, conferences). Present at meetings (internal and external). Build a professional online presence (LinkedIn, blog, Twitter). Publish and speak when possible. **Why this matters**: Visibility amplifies other capital (skills are worth more if people know you have them). Opportunities come from people who are aware of you. Reputation spreads through visibility. **6) Accumulate credentials strategically**: Credentials (degrees, certifications, titles) can enhance capital but aren't substitutes for skills. **When credentials matter**: Industries that value them (consulting, academia, certain corporations). Breaking into new fields (MBA for career changers). Signaling capability when unknown (certifications for new skills). **When they don't**: Performance-driven fields (tech, startups). When you have strong track record. Later in career (experience matters more). **Strategy**: Get credentials when they unlock opportunities. Don't over-invest if ROI is low. Focus on skills and results over credentials. **7) Invest in learning continuously**: Career capital depreciates if not maintained. **How to keep learning**: Read widely (books, articles, research). Take courses (online, executive education). Learn from experience (reflect, extract lessons). Learn from people (mentorship, observation). Experiment and try new things. **What to learn**: Skills becoming more valuable. Adjacent areas (broaden expertise). Fundamentals (timeless principles). **Career capital investment strategies by stage**: **Early career (0-5 years)**: Focus: Build skills, gain diverse experience, start network. Invest heavily in learning and growth (even if compensation is lower). Work at reputable companies or in growth roles. Say yes to opportunities that build capital. **Mid-career (5-15 years)**: Focus: Deepen expertise, build reputation, expand network. Selective about opportunities (high-capital experiences). Invest in leadership and strategic skills. Build visibility in your field. **Late career (15+ years)**: Focus: Leverage accumulated capital. Mentor others (build goodwill and legacy). Maintain network and reputation. Continue learning to stay relevant. **The compounding effect**: Early capital investments compound: Skills enable better opportunities. Better opportunities build more skills and relationships. Relationships surface more opportunities. Reputation attracts opportunities without seeking. Each investment amplifies others. **Common mistakes**: **Not investing early**: Waiting too long to build skills or relationships. Missing the compounding window. **Optimizing only for short-term pay**: Taking high-paying roles that don't build capital. Short-term gain, long-term stagnation. **Neglecting relationships**: Focusing only on skills, ignoring network. **Ignoring reputation**: Cutting corners or burning bridges. Reputation damage is hard to recover from. **Not diversifying**: Over-investing in one type of capital (e.g., only technical skills). Lack of balance creates vulnerability. **The lesson**: Build career capital strategically and intentionally. Invest in skills, relationships, reputation, and experience that create options and opportunities. Start early, compound over time, and maintain and diversify your capital. Career capital is your most valuable professional asset—invest in it wisely.

What is the relationship between career capital and financial capital?

Career capital and financial capital are linked but distinct—career capital creates earning power, while financial capital creates security and options outside work. **The relationship**: **Career capital → Financial capital**: Your ability to earn (career capital) generates income (financial capital). Strong career capital = higher compensation, more opportunities, better negotiating position. **Financial capital → Career capital**: Money can buy career capital (education, networking, career breaks to learn). But it's not a perfect substitute—you can't buy reputation or relationships directly. **The tradeoff**: Sometimes you must choose between building one or the other in the short term. **Scenarios where you trade financial capital for career capital**: **Taking lower pay for better learning**: Joining a startup or high-growth company at reduced pay. Working at a prestigious company with below-market comp (e.g., top consultancies, tech giants). Taking a role that builds valuable skills but pays less initially. **Why this can make sense**: Learning and experience compound—short-term sacrifice for long-term gain. Better opportunities later justify initial lower pay. Career capital eventually converts to higher financial capital. **When this is wise**: Early career (you have time to compound). Clear path to valuable skills or experiences. Company or role has strong brand or learning opportunity. You can afford the short-term financial hit. **When it's risky**: You're in financial distress (can't afford lower pay). No clear career capital gain (just lower pay, not better learning). Promises of 'future value' are vague or unreliable. **Scenarios where you trade career capital for financial capital**: **Taking high pay in roles that don't build skills**: High-paying but stagnant job. Golden handcuffs (can't leave due to comp, but not growing). Repetitive work that doesn't build new capabilities. **Why people do this**: Financial needs (debt, family obligations, immediate security). Short-term focus (money now vs career later). Comfort and inertia (current role is easy and pays well). **When this is reasonable**: You need money urgently (debt, family situation). Planning to leverage financial capital to invest in career capital later (save money, then go back to school or take career break). Short-term stint before returning to career-building path. **When it's problematic**: Extended periods (years) in roles that don't build capital. Skills atrophy, network stagnates, reputation doesn't grow. Harder to move later—golden handcuffs tighten. Miss compounding window (early career years are most valuable for building capital). **The optimal balance**: **Early career**: Prioritize career capital over financial capital (within reason). Invest in learning, skills, relationships, reputation. Accept lower pay for high-capital opportunities. Build foundation that generates future income. **Mid-career**: Balance both. Leverage career capital to maximize financial capital (higher comp, better roles). Continue investing in career capital (don't stagnate). Build financial security while maintaining career growth. **Late career**: Can emphasize financial capital more (or shift to other priorities like meaning, autonomy). Leverage accumulated career capital for high income. Or shift to lower pay but higher fulfillment if financially secure. **Financial capital enables career capital investment**: **How money helps build career capital**: Education and training (courses, degrees, certifications). Networking (travel to conferences, professional memberships). Career transitions (savings enable taking lower pay for better role). Entrepreneurship (runway to start business without immediate income). Time (financial security allows taking time off to learn or explore). **The flywheel**: Career capital → higher income → financial capital → invest in more career capital → higher income. This compounds over time. **When financial capital becomes more important than career capital**: **Financial independence**: Once you have enough financial capital, career decisions can optimize for other things (meaning, impact, flexibility, fun). You're not forced to optimize for income. **Life circumstances**: Family obligations, health issues, caring for others. May need to prioritize income over career building temporarily. **Risk management**: Financial buffer provides security to take career risks. Can pursue higher-risk, higher-reward career moves. **The mistake**: Optimizing only for financial capital, neglecting career capital. **What happens**: High income now but limited career growth. Skills become outdated. Network and reputation don't develop. Eventually income plateaus or declines (market shifts, company changes, skills irrelevant). Realize years later you're stuck—well-paid but limited options. **Example trajectories**: **Trajectory A (Career capital focus early)**: Age 22-30: Take lower-paying roles at growth companies, build skills and network. Age 30-40: Leverage skills and reputation for senior roles, high income. Age 40+: High career capital = high financial capital, many options. **Trajectory B (Financial capital focus early)**: Age 22-30: Take highest-paying job available, focus on income. Age 30-40: Income grows but skills and network don't. Age 40+: Limited options, income plateaus, vulnerable to market changes. **Trajectory A compounds**: Early investment in career capital pays off for decades. **Trajectory B stagnates**: Short-term optimization limits long-term potential. **The integrated approach**: **Build career capital to maximize financial capital**: Develop high-value skills → higher earning power. Build strong reputation → better opportunities and comp. Expand network → more options and negotiating leverage. **Use financial capital to build more career capital**: Save money to enable career moves. Invest in education and learning. Build buffer for career risks. **Balance both**: Don't sacrifice financial security for vague career promises. Don't sacrifice long-term career growth for short-term money (unless necessary). **The lesson**: Career capital and financial capital are linked but distinct. Early in career, prioritize building career capital—it generates financial capital over time. Use financial capital strategically to invest in more career capital. Balance both throughout your career. Long-term financial success depends on building strong career capital—skills, reputation, and relationships that create earning power and options.

How do you protect and maintain career capital over time?

Career capital requires active maintenance—skills depreciate, relationships fade, and reputation can erode without consistent investment. **Why career capital needs maintenance**: **1) Skills become outdated**: Technology and practices evolve. Yesterday's cutting-edge skill becomes tomorrow's legacy knowledge. Industries change, making certain expertise less valuable. **Example**: Web development skills from 2005 (Flash, jQuery) are now far less valuable than modern frameworks. **What this means**: Must continuously update skills to stay relevant. **2) Relationships fade**: People change jobs, companies, industries. Relationships not maintained weaken over time. Networks become stale if not refreshed. **3) Reputation can erode**: Long periods without visible wins reduce recognition. Poor performance or mistakes damage reputation quickly. Market forgets you if you're not active or visible. **4) Market value shifts**: What's valuable changes—growing fields become saturated, declining fields lose value. New skills emerge that command premiums. **Strategies to maintain and protect career capital**: **1) Continuous learning**: Never stop developing skills. **How**: Dedicate time weekly to learning (reading, courses, practice). Stay current with industry trends and emerging practices. Learn adjacent skills to broaden capabilities. Attend conferences, workshops, seminars. Follow thought leaders and research. **What to learn**: Skills growing in demand. Fundamentals that don't change. Adjacent areas to broaden expertise. **Frequency**: Weekly learning habit (5-10 hours/week minimum). Quarterly deep-dive on new skill or area. Annual review of skill landscape and gaps. **2) Stay visible and active**: Maintain presence in your field or community. **How**: Continue sharing work (writing, speaking, teaching). Engage in professional communities. Maintain social media presence (LinkedIn, Twitter). Present at events or internal meetings. Publish or contribute to public discussion. **Why this matters**: Visibility maintains and extends reputation. Keeps you on people's radar for opportunities. Refreshes your network. **3) Nurture relationships**: Relationships require consistent investment. **How**: Stay in touch with key people (quarterly check-ins, not just when you need something). Help others (provide value, make introductions). Attend industry events and reconnect. Engage with people's work (comment, share, support). Maintain weak ties (acquaintances, not just close friends). **Frequency**: Weekly: Engage with a few people (online or offline). Monthly: Deeper check-ins with important relationships. Quarterly: Attend event or conference to expand network. **4) Deliver consistent quality**: Maintain high standards in your work. **Why this matters**: One major failure can damage reputation. Consistent delivery over time builds trust. People remember both excellence and mediocrity. **How**: Don't coast or mail it in. Maintain high bar even when it's hard. Take ownership when things go wrong. Protect your reputation as your most important asset. **5) Adapt to market changes**: Stay aware of what's valuable and adjust. **How**: Monitor industry trends (what skills are growing in demand). Watch job market (what roles exist, what they pay, what they require). Be willing to pivot when your area is declining. Diversify capital (don't be one-dimensional). **Example**: If your primary skill is declining in value, proactively learn adjacent or growing skills before forced to. **6) Document and showcase accomplishments**: Create evidence of your capital. **How**: Maintain portfolio of work. Document outcomes and impact. Collect references and recommendations. Build online presence (personal site, LinkedIn). Track wins for performance reviews and job searches. **Why this matters**: When seeking new opportunities, you need to demonstrate capital. Documented achievements are more credible than claims. **Career capital depreciation patterns**: **Fast depreciation**: Technical skills in rapidly evolving fields (frameworks, tools, platforms). Industry-specific knowledge when industry changes. **Moderate depreciation**: Domain expertise (remains valuable but needs updating). Professional relationships (fade if not maintained). **Slow depreciation**: Fundamental skills (problem-solving, communication, leadership). Strong reputation (endures longer but still needs reinforcement). Broad network (robust networks persist longer). **Strategic maintenance by capital type**: **Skills**: Continuously update (weekly learning habit). Refresh every few years (courses, projects). Diversify (don't rely on one narrow skill). **Relationships**: Regular check-ins (quarterly at minimum). Help others (reciprocity builds goodwill). Attend events (refresh and expand network). **Reputation**: Consistent delivery (maintain high standards). Visibility (stay active and known). Address issues quickly (don't let problems fester). **Credentials**: Keep certifications current if required. Add credentials as needed (courses, degrees). Don't over-rely on old credentials. **Common mistakes in maintaining career capital**: **Coasting**: Assuming past capital is enough. Not investing in learning or relationships. Skills become outdated, network stagnates. **Over-specialization**: Investing only in narrow expertise. When that area declines, you have no alternatives. **Ignoring market signals**: Not noticing when your skills or industry are declining. Waiting too long to adapt. **Burning bridges**: Damaging relationships through poor behavior. Reputation damage is hard to recover from. **Becoming invisible**: Not maintaining visibility—people forget you exist. Opportunities go to those who are top-of-mind. **Recovery from career capital loss**: **If you've lost career capital (layoff, long gap, career pivot)**: **Rebuild skills**: Intensive learning period. Take courses, work on projects, practice. Get certifications if helpful for credibility. **Rebuild network**: Reconnect with old contacts. Join new communities. Attend events. Help others to rebuild goodwill. **Rebuild reputation**: Take on high-visibility projects. Deliver exceptional results. Share your work. Collect new references. **Be patient**: Rebuilding takes time (often 1-2 years). Consistent effort compounds. Don't expect instant recovery. **The maintenance mindset**: Career capital is not 'set and forget.' It's a living asset requiring continuous investment. **Weekly**: Learn something new, engage with network. **Monthly**: Check in with key relationships, assess skill gaps. **Quarterly**: Deep learning on new area, attend event. **Annually**: Comprehensive review of career capital (skills, network, reputation), adjust strategy. **The lesson**: Career capital requires active maintenance and protection. Skills depreciate, relationships fade, reputation erodes without investment. Build maintenance habits—continuous learning, relationship nurturing, consistent quality, visibility. Adapt as markets change. Treat career capital as your most important asset and maintain it accordingly.

How do you leverage career capital to create opportunities?

Career capital is only valuable if you use it—leverage your accumulated skills, relationships, and reputation to create advancement, options, and opportunities. **How to leverage different types of capital**: **1) Leveraging skills and expertise**: **Seek roles that require your skills**: Target positions where your expertise is rare and valuable. Apply to roles that match your developed capabilities. Position yourself for projects needing your specific skills. **Why this works**: Scarcity creates value—if few people have your skills, you're in demand. You can command higher compensation and better terms. **Charge premium for expertise**: In employment: Negotiate higher salary based on specialized skills. In consulting/freelancing: Price based on value and expertise, not time. **Thought leadership**: Share expertise publicly (writing, speaking, teaching). Position yourself as an expert in your domain. Attract opportunities through visibility. **2) Leveraging relationships and network**: **Get introductions and referrals**: When seeking opportunities, ask network for introductions. Referrals dramatically increase likelihood of being considered. Internal advocates make a huge difference. **How**: Identify companies or roles you're interested in. Find connections who can introduce you (first or second-degree). Ask for introduction (make it easy—provide context, talking points). **Surface hidden opportunities**: Many roles aren't publicly posted—they're filled through networks. Strong network surfaces opportunities you'd never find otherwise. **How**: Let network know what you're looking for. Stay engaged so you're top-of-mind when opportunities arise. **Leverage weak ties**: Acquaintances and second-degree connections often surface best opportunities (they connect you to different networks). **Build coalitions**: Use relationships to build support for initiatives or ideas. Influential advocates amplify your impact. **3) Leveraging reputation and credibility**: **Position for high-profile opportunities**: Strong reputation means you're considered for important projects. Decision-makers trust you with significant responsibilities. You get benefit of the doubt. **Why this works**: Reputation is a signal of reliability and quality. High-stakes opportunities go to people with proven track records. **Attract inbound opportunities**: Strong reputation means opportunities come to you (recruiters, project leads, partnerships). You're not constantly seeking—you're choosing. **How to accelerate**: Share your work publicly. Collect and showcase testimonials and recommendations. Build visible portfolio of accomplishments. **Command better terms**: Reputation gives negotiating leverage (compensation, flexibility, responsibilities). People want to work with credible, proven professionals. **4) Leveraging credentials and achievements**: **Use credentials as entry points**: Degrees, certifications, and brand-name companies on resume open doors. Especially useful when entering new fields or companies. **Showcase achievements**: Lead with outcomes and impact in applications and discussions. 'Led project that increased revenue 30%' vs 'worked on project.' Quantify and communicate value you've delivered. **Build on past success**: Each achievement creates platform for next opportunity. 'Previously did X at Company Y, now seeking similar role at scale.' **Strategic leverage techniques**: **1) Package your capital into compelling narratives**: Don't just list skills and experience—tell stories of impact. **Framework**: Situation: Context and challenge. Action: What you did (skills applied). Result: Outcome and impact. **Example**: 'At Company X, I led a team of 5 engineers to rebuild our payment system, reducing processing time by 50% and saving $2M annually.' This demonstrates leadership, technical skills, and business impact. **2) Position at intersection of supply and demand**: Leverage capital where it's most valuable. **High leverage**: Skills that are rare but in high demand. Expertise in growing fields. Relationships with decision-makers in your target area. Reputation in domains where trust is essential. **Low leverage**: Common skills in saturated markets. Expertise in declining fields. Relationships outside your target area. **Strategy**: Understand where your capital is most valuable and position there. **3) Combine types of capital for compound leverage**: Skills + Reputation = Thought leadership (high visibility, premium positioning). Skills + Relationships = Fast-track opportunities (network surfaces roles needing your skills). Reputation + Relationships = Sponsorship (influential people advocate for you). **The compound effect is more powerful than any single type of capital.** **4) Time leverage strategically**: Know when to leverage capital. **When to leverage**: Seeking new role (use network for intros, skills for positioning, reputation for negotiating). Pursuing promotion (leverage track record, relationships with decision-makers). Starting business (leverage expertise, reputation, and network). Negotiating comp or terms (leverage market value, reputation, external offers). **When to continue building**: Early in role (focus on delivery and building capital, not immediately leveraging). Learning phase (invest in growth before extracting value). Market timing is poor (recessions, industry downturns). **5) Create leverage through visibility**: Make your capital known. **How**: Share expertise (writing, speaking, teaching). Showcase work (portfolio, case studies, testimonials). Engage publicly (social media, communities, conferences). Build personal brand (what you're known for). **Why this matters**: Capital is only valuable if people know you have it. Visibility amplifies capital—same skills, much greater reach. **Practical examples of leveraging career capital**: **Example 1: Seeking new role**: Leverage: Skills (identify companies needing your expertise). Network (get introductions to hiring managers or teams). Reputation (showcase track record and recommendations). Credentials (highlight brand-name companies or achievements). Outcome: Multiple offers, negotiating leverage, better comp and terms. **Example 2: Starting consulting business**: Leverage: Expertise (position as specialist in valuable niche). Reputation (past clients and results). Network (warm intros to potential clients). Visibility (content marketing, speaking, referrals). Outcome: Client pipeline, premium pricing, sustainable business. **Example 3: Internal promotion**: Leverage: Track record (document wins and impact). Relationships (have sponsor advocate in talent reviews). Visibility (ensure leadership knows your work). Skills (demonstrate readiness for next level). Outcome: Promotion, increased compensation, expanded scope. **Example 4: Career pivot**: Leverage: Transferable skills (show how expertise applies to new domain). Network (connections in target industry for intros and advice). Reputation (credibility transfers even to adjacent fields). Learning (invest in new skills to bridge gap). Outcome: Successfully transition to new role or industry. **Common mistakes in leveraging career capital**: **Not leveraging at all**: Building capital but never using it. Staying in same role too long without seeking opportunities. Waiting for perfect moment (which never comes). **Over-leveraging too early**: Trying to cash in before building sufficient capital. Seeking opportunities beyond your current capital level. **Under-communicating capital**: Assuming people know what you're capable of. Not showcasing accomplishments or expertise. **Leveraging only one type of capital**: Relying only on skills, ignoring relationships and reputation. Single point of failure. **The lesson**: Career capital is only valuable if you leverage it. Use your skills, relationships, reputation, and credentials to create opportunities—new roles, promotions, ventures, or options. Package your capital compellingly, position strategically, combine types for compound effect, and make your capital visible. Capital unused is capital wasted—leverage it to create the career and opportunities you want.