Framing Effects: How Presentation Changes Meaning
Explore how framing effects influence interpretation and why the same information presented differently leads to different conclusions.
January 2026
Narrative Transportation: Why Stories Persuade Better Than Facts
Understand why stories are more persuasive than facts through the psychological phenomenon of narrative transportation.
November 2025
Objection Handling Explained
Master objection handling by understanding what objections really mean, how to address concerns authentically, and when objections signal genuine barriers versus hesitation.
July 2025
Rhetoric Explained Simply
Ethos is credibility. Pathos is emotion. Logos is logic and rational argument. All three persuade differently and work together in effective rhetoric.
Persuasion Through Words
Metaphors frame issues. Repetition increases belief. Emotional language bypasses logic. Simple words feel true. Argument is war metaphor shapes debate.
Framing Through Language
Climate change sounds neutral; climate crisis implies urgency. Death tax versus estate tax. Framing shapes perception without changing facts.