Search

Attention

All articles tagged with "Attention"

9 Total Articles

Inattentional Blindness: Why We Miss What We're Not Looking For

In 1999, Daniel Simons and Christopher Chabris asked subjects to count basketball passes in a video. A person in a gorilla suit walked through the scene for nine seconds, beat their chest, and walked off. Half of all subjects never saw it. Inattentional blindness: when attention is focused on a task, objects outside that focus — even conspicuous ones — become literally invisible. The science with consequences for aviation, medicine, driving, and security.

What Is Attention?

Attention is the mind's power to select and focus. Explore selective attention, inattentional blindness, the gorilla experiment, multitasking research, ADHD, and the attention economy.