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Self-Regulation

All articles tagged with "Self-Regulation"

2 Total Articles

Regulatory Focus Theory: Why Some People Chase Gains While Others Avoid Losses — and Why Both Are Right

E. Tory Higgins showed children a cartoon animal that was either cheerful when it found its favorite food or sad when it didn't. Children encouraged to make the animal happy used eager, approach strategies. Children encouraged to prevent the animal from being sad used cautious, vigilant strategies — and performed identically well. Regulatory focus theory: the goal is the same, but the strategy for pursuing it divides the psychological world in two.