July 2026
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December 2024
- Dec 31, 2024ConceptsThe Affect Heuristic: How Feelings Become Facts About RiskPaul Slovic found that people who feel positively about nuclear power judge its risks as low and its benefits as high.
- Dec 3, 2024ConceptsThe Representativeness Heuristic: Judging by AppearancesLinda is 31, outspoken, a philosophy major, passionate about social justice. Is she more likely to be a bank teller, or a bank teller active in the...
November 2024
- Nov 19, 2024ConceptsAnchoring Bias: The First Number Shapes Your MindIn 1974, Kahneman and Tversky spun a rigged wheel in front of subjects, who knew it was rigged, and it still bent their estimates.
- Nov 10, 2024ConceptsThe Availability Heuristic and Media: Why What Comes to Mind Feels Like What Is TrueTversky and Kahneman asked subjects whether more English words begin with the letter K or have K as their third letter. Most said K-first, wrong by a factor of three. Words starting with K are just easier to retrieve. The availability heuristic: we judge probability and frequency by how easily examples come to mind, not by how common they actually are. The science behind risk misperception, media effects, and why we fear the wrong things.
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