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Articles tagged: Heuristics

All articles tagged with "Heuristics"

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Heuristics Explained

Heuristics are mental shortcuts for fast decisions: availability judges by what comes to mind, representativeness by similarity to stereotypes.

The Availability Heuristic

Tversky and Kahneman asked subjects whether more English words begin with the letter K or have K as their third letter. Most said K-first — wrong by a factor of three. Words starting with K are just easier to retrieve. The availability heuristic: we judge probability and frequency by how easily examples come to mind, not by how common they actually are. The science behind risk misperception, media effects, and why we fear the wrong things.