Narrative Transportation: Why Stories Persuade Better Than Facts
When you get absorbed in a story, you stop questioning and accept its message. Stories persuade better than facts because they bypass skepticism.
March 2026
August 2025
Storytelling in Branding
Brand storytelling frameworks: Founder story sharing origin and mission, customer transformation showing before/after results, and mission-driven narratives.
March 2024
Why Humans Make Art: The Evolutionary and Cognitive Science of Aesthetics
Why do humans make art? Explore the evolutionary biology, cognitive science, and neuroaesthetics of creativity — from Sulawesi cave paintings to the paradox of fiction.