Social Influence on Behavior
Conformity matches group behavior. Social proof follows crowds. Authority bias obeys experts.
January 2026
April 2025
What Are Social Norms? Governing Behavior in Society
Social norms: unwritten rules governing behavior in situations. Enable coordination like driving right and signal group membership through dress...
Understanding Norm Violations: Social Rule Breaks
Norm violations break unwritten social rules. People violate due to ignorance of norms, disagreement, or context confusion between different social...
January 2025
The Norm of Reciprocity: Gifts, Debts, and Obligations
In 1971, Dennis Regan had a confederate give subjects a Coke during a break in an experiment.