Social Influence on Behavior
Conformity matches group behavior. Social proof follows crowds. Authority bias obeys experts.
January 2026
April 2025
What Are Social Norms?
Social norms: unwritten rules governing behavior in situations. Enable coordination like driving right and signal group membership through dress...
Norm Violations Explained
Norm violations break unwritten social rules. People violate due to ignorance of norms, disagreement, or context confusion between different social...
January 2025
The Norm of Reciprocity: Why Gifts Create Debts and Favors Create Obligations
In 1971, Dennis Regan had a confederate give subjects a Coke during a break in an experiment.