Focus vs Multitasking Explained: The Cognitive Cost of Task Switching
Multitasking is a myth—brain switches between tasks not parallel processing. Task switching creates attention residue, ramp-up time, and increased errors.
October 2025
December 2023
Are Human Attention Spans Really Shrinking? What Research Actually Shows
The claim that humans now have an 8-second attention span shorter than a goldfish is false and methodologically debunked. What Gloria Mark, Nicholas Carr, Maryanne Wolf, and real attention research actually shows about distraction, deep reading, and digital technology.
September 2022
What Is the Attention Residue Problem: Why Switching Tasks Costs More Than You Think
Attention residue is the cognitive cost of switching tasks before you finish them. Sophie Leroy's research shows why incomplete tasks haunt your focus.
June 2022
What Is Attention?
Attention is the mind's power to select and focus. Explore selective attention, inattentional blindness, the gorilla experiment, multitasking research, ADHD, and the attention economy.