Cultural Bias Explained
Viewing directness as rude versus honest. Interpreting silence as agreement versus disagreement. Cultural norms shape perception and create misunderstanding.
May 2025
January 2025
Implicit Bias: The Prejudice We Don't Know We Have
In 1998, Anthony Greenwald, Debbie McGhee, and Jordan Schwartz published the Implicit Association Test — a measure of automatic mental associations that operate below conscious awareness. White participants who explicitly reported low prejudice showed strong automatic associations between White faces and pleasant words. The science of implicit bias: what it is, how it is measured, what it predicts, and what the fierce debate over the IAT reveals about the limits of self-knowledge.