Peer Pressure Explained
Normative influence conforms to group standards. Informational influence follows crowds assuming they know better. Both shape behavior powerfully.
April 2025
January 2025
Social Loafing: Why People Work Less Hard When Others Are Doing the Work With Them
In 1913, Max Ringelmann had men pull a rope alone and in groups. Alone, each man pulled with about 63 kg of force.
Groupthink: How Smart People in Cohesive Groups Make Catastrophically Bad Decisions
After the Bay of Pigs disaster, John F. Kennedy asked his advisors: 'How could I have been so stupid?' The plan was transparently flawed.
October 2022
What Is the Abilene Paradox: When Groups Agree on What No One Wants
The Abilene Paradox happens when groups collectively agree on an action that no individual actually wants.