December 2024
- Dec 27, 2024ConceptsThe IKEA Effect: Why We Overvalue What We Build OurselvesNorton, Mochon, and Ariely asked subjects to assemble IKEA boxes, then bid on them in an auction alongside identical expert-assembled boxes.
- Dec 25, 2024ConceptsThe Decoy Effect: How Choices Influence Your DecisionsThe Economist offered three subscription options: digital-only for $59, print-only for $125, and print-plus-digital for $125.
January 2024
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