Choice Overload: When More Options Produce Fewer Decisions
At Draeger's grocery store in 1995, a display of 24 jams attracted 60% of passing shoppers. A display of 6 jams attracted 40%.
All articles tagged with "Choice Overload"
At Draeger's grocery store in 1995, a display of 24 jams attracted 60% of passing shoppers. A display of 6 jams attracted 40%.
The paradox of choice argues more options lead to worse decisions and less satisfaction. Learn Schwartz's jam study, replication issues, and when...