Social Identity Theory: Why We Favor Our Group Even When We Have No Reason To
In 1970, Henri Tajfel told Bristol schoolboys they preferred either Klee or Kandinsky paintings — a distinction Tajfel invented on the spot.
January 2025
November 2024
The Tribe Within the Mind: Understanding In-Group Bias
In 1971, Henri Tajfel assigned Bristol schoolboys to groups based on a coin flip. Within minutes, they were systematically favoring their own...