Social Identity Theory: Why We Favor Our Group Even When We Have No Reason To
In 1970, Henri Tajfel told Bristol schoolboys they preferred either Klee or Kandinsky paintings — a distinction Tajfel invented on the spot.
All articles tagged with "Social Identity Theory"
In 1970, Henri Tajfel told Bristol schoolboys they preferred either Klee or Kandinsky paintings — a distinction Tajfel invented on the spot.
In 1971, Henri Tajfel assigned Bristol schoolboys to groups based on a coin flip. Within minutes, they were systematically favoring their own...