Operant Conditioning: How Consequences Shape Behavior and Its Limits
In 1930, B.F. Skinner placed a rat in a box with a lever. When the rat pressed the lever, a food pellet dropped. The rat pressed more.
January 2025
November 2024
Intermittent Reinforcement: Why Unpredictable Rewards Create Strongest Habits
Intermittent reinforcement explains why slot machines, social media likes, and even toxic relationships can be impossible to quit.