The Placebo Effect: How Expectation Becomes Physiology
In 1955, Henry Beecher analyzed 15 clinical trials and found that 35.2% of patients responded to inert treatments.
December 2024
January 2023
What Is the Placebo Effect and How Strong Is It
The placebo effect is measurable, replicable, and sometimes clinically significant. Learn how it works, what research shows, and when it matters most.
October 2022
What Is the Nocebo Effect and Why Negative Expectations Cause Real Harm
The nocebo effect is the opposite of placebo: negative expectations cause real, measurable harm.