The Mere Exposure Effect: Why Familiarity Breeds Preference
The research on the mere exposure effect, why we prefer things we have seen before, how it shapes preferences in work, relationships, and markets,...
April 2026
January 2025
Inattentional Blindness: Why We Miss What We're Not Looking For
In 1999, Daniel Simons and Christopher Chabris asked subjects to count basketball passes in a video.
June 2024
How Consciousness Works: The Science of Subjective Experience
Why is there something it's like to be you? Consciousness remains the deepest unsolved problem in science.