Nudge Theory: Choice Architecture and Behavioral Policy
Nudge Theory shows how small changes in choice architecture produce large changes in behavior without restricting freedom.
February 2025
December 2024
Choice Architecture: Designing Decisions for Impact
When Brian Wansink rearranged a school cafeteria — putting fruit at eye level and making desserts harder to reach — fruit consumption increased by...
December 2023
What Is Behavioral Economics? How Psychology Overturned the
Behavioral economics combines psychology and economics to explain how people actually make decisions. This explainer covers prospect theory, loss aversion, nudge theory, cognitive biases, and why the rational actor model was wrong.
January 2023
What Is Behavioral Science and Its Impact
Behavioral science studies why people act as they do, revealing the gap between rational models and real decisions.
November 2022
What Is Behavioral Economics? Psychology and Decision-Making
Behavioral economics combines psychology and economics to explain how people actually make decisions.