The Implicit Association Test: Measuring the Bias We Don't Know We Have — and Its Discontents
Anthony Greenwald, Debbie McGhee, and Jordan Schwartz's 1998 paper introduced a test that could measure racial bias in milliseconds.
January 2025
Implicit Bias: The Prejudice We Don't Know We Have
In 1998, Anthony Greenwald, Debbie McGhee, and Jordan Schwartz published the Implicit Association Test — a measure of automatic mental associations...