Social Identity Theory: Why We Favor Our Group Even When We Have No Reason To
In 1970, Henri Tajfel told Bristol schoolboys they preferred either Klee or Kandinsky paintings — a distinction Tajfel invented on the spot.
January 2025
Deindividuation: Why Anonymity and Crowds Change Behavior
In 1969, Philip Zimbardo had NYU students administer electric shocks to another person. Half wore their normal clothes and name tags.