Mental Accounting: Why a Dollar Is Not Always a Dollar
You have two $100 bills in your wallet: one earmarked for rent, one for entertainment. You spend the entertainment $100 on dinner.
All articles tagged with "Financial Psychology"
You have two $100 bills in your wallet: one earmarked for rent, one for entertainment. You spend the entertainment $100 on dinner.
Smart people make terrible financial decisions all the time. Behavioral economics explains the cognitive biases — loss aversion, present bias,...