The Anchoring Bias: How the First Number You Hear Colonizes Your Mind
In 1974, Kahneman and Tversky spun a rigged wheel in front of subjects — who knew it was rigged — and it still bent their estimates.
November 2024
October 2022
What Is Price Anchoring: How the First Number Changes Everything
Price anchoring is the cognitive bias where the first number you see shapes all subsequent judgments of value.