Choice Overload: When More Options Produce Fewer Decisions
At Draeger's grocery store in 1995, a display of 24 jams attracted 60% of passing shoppers. A display of 6 jams attracted 40%.
November 2024
August 2022
What Is the Paradox of Choice: When More Options Make Us Worse Off
The paradox of choice argues more options lead to worse decisions and less satisfaction. Learn Schwartz's jam study, replication issues, and when...