Recruiter Focus: Key Traits in Initial 10 Seconds
Ladders eye-tracking research showed recruiters spend 7.4 seconds on an initial scan. What they actually fixate on, how ATS keyword matching...
April 2026
June 2025
Understanding Personal Branding and Its Importance
Personal branding is how you shape the professional perception others have of you. Learn what it means, why it matters, and how to build one...
November 2023
Building a Personal Brand: Research-Backed Strategies
A research-backed guide to building a personal brand — from Tom Peters' original concept to positioning theory, niche authority, and authentic...
March 2023
Establishing an Online Personal Brand: Key Insights
A personal brand is your professional reputation made visible. Learn what research says about personal branding, which platforms matter, and when...