What Is Social Proof and How It Drives Behavior
What is social proof? Cialdini's influence principle, the Asch conformity experiments, how online reviews work, pluralistic ignorance, when social proof backfires, and dark patterns.
December 2024
January 2024
The Scarcity Principle: Why We Want What We Can't Have
The Scarcity Principle explains why limited availability makes things more desirable — and why this effect is so reliably exploited in marketing,...