The IKEA Effect: Why We Overvalue What We Build Ourselves
Norton, Mochon, and Ariely asked subjects to assemble IKEA boxes, then bid on them in an auction alongside identical expert-assembled boxes.
All articles tagged with "Effort Justification"
Norton, Mochon, and Ariely asked subjects to assemble IKEA boxes, then bid on them in an auction alongside identical expert-assembled boxes.