Regardless of the type of business owned, every entrepreneur is in search of ways to further improve their skills, level of service, and profit margins. The latter is certainly the case when it comes to operating in the competitive world of car repairs.
Thankfully, there are a virtually endless number of cars on the road. So even if you are struggling to generate the type of revenue you’d expect, the potential is always there to improve. All you need to know is how to reduce costs and appeal to more customers – easy, right?
Well, with this guide, the task is made at least a little simpler. To improve business, below are four methods you should implement into your car repair operation today.
As a local business, you might ignore internet marketing. Okay, you could have a Facebook page and Google My Business profile, but this is only the bare minimum.
On top of those, you should have additional social media profiles, a dedicated website, and possibly even a YouTube channel. Try and jump on as many platforms as you can to improve the visibility of your business.
If you utilize search engine optimization (SEO) with local terms effectively, this will help your company come up first in Google search results – and ahead of your local car repair competitors.
Utilize modern technology
The technology you use doesn’t just have to relate to fixing cars. In fact, modern technology can help automate many of your day-to-day processes.
For example, if you have any upcoming meetings or need to keep track of your finances, specialist software can keep track of it all. There’s no need to write down those client details or struggle with an Excel spreadsheet. As a result, it improves the efficiency and speed of your business – and reduces costs at the same time.
Improve your current insurance deal
As a car repair business, you will already have insurance in place. However, is it the right deal for your needs? Could you get a cheaper insurance plan in place?
With this in mind, shop around. If you already have motor trade insurance, looking at other providers – who will try and entice newcomers to make the switch – could pay off. If you find motor trade insurance which is more cost-effective, this will further reduce your expenses.
If you visit a restaurant that has 100’s of items on the menu, this is a bad sign. It suggests they’re trying to cover too much instead of trying to specialize in a few select dishes. With a car repair business, however, this isn’t an issue. In fact, the more services offered by your company, the better chance you have of appealing to more customers.
As a result, attempt to introduce new services into your business. Certain services will always remain the same, but others are always being introduced. Think about the rise of on-board computers and air conditioning in the 21st century. Then consider the continued popularity of electric cars and the future with self-driving cars. Follow the changes in the market, and always cover new services when possible.