What Will Apple Mac Release Next?

Things have been rather quiet on the Apple front in recent months, but now the rumour mill is in full swing.  With industry analysts suggesting the iPhone 7 will go on sale on September 16th, many more people are keeping close watch on the exciting rumours that 2017 will see a shakeup of the MacBook offerings from the company.  Everything is still very hush-hush at this stage, but experts are already making predictions about what we can expect to see and it’s whipping up a storm among Apple-devotees.


When Apple hosted a special event on 21st March, everyone was waiting with bated breath for a major announcement which never came.  It was a year since the MacBook Air and MacBook models had last been revamped, after all, so people naturally expected there would be new versions on the cards – instead Apple used the event to talk about their iPad Pro with its 9.7 inch screen and show off their new iPhone SE.

Since then, Apple have indeed updated their MacBooks and MacBook Air but the results were a deeply underwhelming boost in onboard memory.  But the lack of any concrete information about future models has only added fuel to the fire of speculation.  Some analysts are predicting that with the arrival of the 12 inch MacBook and 12.9 inch iPad Pro, Apple have lost interest in the MacBook Air series altogether and may even discontinue it at the start of next year.

Should the 11 and 13 inch MacBook Air models disappear from the shelves, that would leave a very big gap in the lower range, more affordable MacBook market.  Other analysts have suggested that rumours of the Air’s demise have been greatly exaggerated and Apple may in fact release an upgraded version next year to act as an ‘introductory’ model for customers new to the Apple market.  Either way, both sides seem to suggest that the Air will eventually retire to make way for a cheaper but more powerful version of the Retina MacBook, although nobody is willing to be pinned down on dates.

So it looks like fans of the MacBook can rest easy for now and expect to see a more powerful machine in the not too distant future.  There seems little point in holding your breath until then, however, taking care of your current MacBook until we see an upgrade on the horizon would be a wise move.  Investing in a quality leather MacBook case or leather MacBook sleeve would keep your device protected from scratches and the inevitable knocks of everyday use.


A handmade leather MacBook case such as those from Harber London is not only a practical way to carry and shield your screen, but the hand-stitching and genuine leather make them one indulgence you can enjoy ahead of treating yourself to the next MacBook model.

Whatever Apple has up its sleeve for the next few months, all we can do for now is enjoy playing the guessing game and hoping for something truly spectacular.

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