Why Should Your Website Be Responsive

Why Should Your Website Be Responsive?

What started as a ‘trend’ is now a necessity. Responsive web design is part of a new web technology that is constantly evolving. When it comes to responsive design, your business website will instantly gain a competitive edge over those that don’t.

Previously, web designers would need to create diferent versions of the same website in order to make sure the site was viewable on all devices. That is no longer the case. With responsive web design, your site is viewable on all devices, using only one site. It’s nearly impossible to find a company that does web design in Las Vegas, who does not offer responsive web designs.

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What Does Responsive Design Do?

Responsive web designs, a name created by Ethan Marcotte from A List Apart, changed the way we view mobile web design.

The design itself has evolved many times since it’s creation. First, it was about creating “break points”, elements in the design which shift from one dimension to another, as well as ‘flexible images’.

Now, responsive web design has even more stability and benefits. It’s a way to think differently about online services, considering every aspect of the user interface and how the content is delivered. It’s about recognizing that a mobile user’s experience is not the same as desktop viewing.

Responsive web design strips down websites to what is essential. It can enlarge items that would be difficult to see on a non-responsive site and will often have a ‘view full site’ link. You don’t need every single bit of info on the site all at once, so having a responsive web design fits the best elements of your web design into a mobile friendly view. There is such beauty in the simplicity of it.

Your Website Should Be Responsive

Is your website still displaying for computers only? It’s time to upgrade. Many people are using their phones and tablets to surf the web, now more than ever before. It’s imperative that you access the convenience of their mobile devices. Without a responsive site, you can see people become frustrated and impatient with the sites loading on their mobile devices. They’re nearly impossible to use, and almost always ignored.

There is also an SEO benefit to using responsive web design. Google is currently updating its algorithms to pick up on which sites are responsive. These sites are automatically ranked higher on the search results listing; providing access to customers quickly is something Google likes.

Starting in April 2015, Google has been rewarding websites that are fully mobile-ready. Responsive web designs are no longer a small ‘trend’ but essential for your business websites survival.

To make your website responsive, contact Bjorn Wallman, a Las Vegas web design service for small business owners.

Summary: Starting in April 2015, Google has been rewarding websites that are fully mobile-ready. Responsive web designs are no longer a small ‘trend’ but essential for your business websites survival.

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