One of the most effective SEO strategies involves building backlinks to your website. Backlinks are among the most crucial factors search engines use when determining where to place a website in the search listings. Many webmasters make the mistake of thinking that the quantity of backlinks is what matters most, but quality always trumps quantity in this aspect of SEO. You can’t simply blast your website with thousands of backlinks. Working with an SEO link building company that helps you acquire high-quality and relevant links proves far more beneficial for your campaign.
When it comes to link building, contextual links are the best type of links to create for your site. These are links that appear within an article. In general, they are considered more authoritative because they are normally harder to obtain. It’s far more difficult to get contextual links than creating multiple blogs and comment backlinks. For this reason, webmasters constantly look for different avenues from which they can get contextual links.
One way is to build a network of web 2.0 sites. These include the likes of Blogger, WordPress, Joomla, Drupal, and Tumblr. Most web 2.0 sites are free, but there are also paid ones with more advanced features. It’s very easy to set up a network of web 2.0 sites, but the most important thing to do is to ensure that you are publishing high quality and unique content. Many webmasters think that the content in these sites do not matter because they are solely created for the purpose of building backlinks.
If you are included in this group, then it’s high time to rethink your strategy. Unique-content links are superior to those that are found in duplicate and spun content. When you publish unique content, there’s a better chance that they will not get taken down. This means your posts will last for a longer period of time, and you benefit from the backlinks for the foreseeable future. On the other hand, spun or duplicate content are often taken down or get deindexed in the search listings.
Google rewards websites that have links coming from different topics. This looks more natural than a website that has plenty of links from posts that basically talk about the same thing. A good idea for link building is to come up with multiple topics, publish them on different online properties, and then try to rank them as well. By having links from pages that also rank prominently in the search listings; you give Google another reason to view your website as an authoritative source in your particular niche.
Link building services that use unique content require more time, effort and money on your part, but they are going to be well worth it in the long run. Unique-content links will provide your site with the necessary boost from backlinks that are contextual, relevant and long-lasting. It’s a prudent move to switch to unique content if you want your link building campaign to remain effective for the years to come.