Trade show banners come in a variety of shapes, sizes, and even formats. The truth is that no two banners are exactly the same, nor do they need to be. While it’s true that you want to match the tone of a certain event (probably ditch the tie-dye at a show for Wall Street suit and tie types), you also want to be able to stick out from a whole host of tables that are doing the exact same thing.
The first thing to understand about trade show banners is that you want to have an idea of what type of banner you need to start off. This could seem really strange as a question at first, but are you sitting at a round table? A square or rectangular table? Or does your booth consist of a custom table or set up that needs a banner shaped in just the right way to stay in place?
All of these things matter, and it’s also important to look at flag banners that can be hoisted on each side of your booth and make you really stick out to visitors, even from a distance. Drawing people in is half the battle, and some would argue that at a trade show that might even be a bigger challenge than getting your message out once you get them to the booth.
When looking at trade show banners, you also want to look at the material being used. Are you using a simple plastic banner, a cloth banner, polyester, or something in between? There are so many different types of material that can be used to get across the message that you wanted.
Posters, towers, table covers, drape banners – whatever type of look you want to create, there are providers who can get you the specific type of look you need. From small tables to banners that are as long as 20, 30, or even 50 feet or more.
In other words, whether your need is big, small, or something in the middle of the two, there are trade show banner providers who can find the right fit for your specific needs.
Also keep in mind how often you will need a banner for this type of show. Are you looking for temporary banners that can be used once or do you want banners that are retractable, made from sturdy materials, and can be used again and again? Obviously this will make a major difference when it comes to choosing the right fit.
Finally, you want to look at different manufacturers and compare their overall quality rating versus price. These are both extremely important points and that combination is something you need to look at in order to get the best deal.
There is a lot of planning that goes into creating the right trade show booth, and all too often details like the banner get overlooked when in fact they play a large part in the impression you will make.