Link Building And Its Importance In SEO

The competition is fierce when it comes to Internet dominance. There are a lot of competitors who are eyeing the top spot on search engine results. To make your site rank higher, you need to do a considerable amount of effort to optimize your pages and contents. The Google algorithm is also always evolving and changing the way it works.

You need to keep working and evolving to keep up with the ever-changing Internet environment. One of the ways that can make or break your site is link building. Link building is the process of making other websites link to your website. Backlinks from other sites make your site’s authority more solid. To put it simply, the more you receive backlinks, the more “trustworthy” your site is in Google’s eye. There are two ways of link building, the organic way, and the paid way.

The organic way is the hardest part of building links. It is time-consuming and requires a lot of effort. Basically, you need to pump up quality contents worthy for other sites to use your link. When more sites are linking to you, it just means that your contents are useful and trustworthy.

The paid way of building links is the easiest, and also the riskiest one. The gist of this method is paying for a site to link their sites to yours. It is sometimes called black-hat SEO. Building organic link is difficult and time-consuming, but this is the recommended method if you want your site to last for years. It is worthy to note that even though there are sites who offer black-hat SEO by using link farms, there are sites who offer a cleaner method. These services are still paid, but instead of using link farms, these paid services endorses your site to authoritative websites. Instead of getting a lot of links, these SEO backlink services uses acceptable tactics to give you high-quality backlinks. The best link building services offer employs ethical ways to get high-quality brands to link to you.


Link building is an important part of implementing SEO tactics in your site. If more high-quality pages are linking in your page, your rank in the search engine result will be higher. The higher your rank is in the search engine result, the more traffic it would give your site. Link popularity is a factor that Google takes note when it comes to indexing and providing search results. Once you become an institution to your niche, the traffic will come naturally. Although there’s a misconception that backlinks aren’t as important as before, this is not the case. Backlinks will forever be relevant as long as SEO continues to be relevant.

There are also other factors that affect your site’s SEO. Among them are SEO and content optimization, the anchor text of the site linking to you, the font and web layout of your site, the load speed of each page, and the size of images you use in your web pages. However, these things can be changed instantly while build linking will need a lot of time and effort.


  1. Ask for a backlink – there’s nothing wrong in asking for a backlink, especially if it will be reciprocal linking. However, excessive reciprocal linking is not a good idea. It would be better if you only link when the topic makes sense.
  2. Write a good guest post – just like asking for a backlink, it is also not a bad idea to guest post to other sites in order to ask for a backlink. If your guest post is good and will benefit the other site as well, there’s no reason for the other website to not give you a backlink.
  3. Write quality contents – nothing beats writing quality content when it comes to link building. It cements your authority and improves your traffic. People will keep coming back for more good contents. Sites will also consider using your link in their site, which is a win-win for both of you.
  4. Use free tools to monitor your backlinks – monitoring your backlink will help you gauge the authority of your site. It is important to monitor the state of your backlinks, especially if you tried something new in your site.

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