It might feel like a big deal to finally decide to use explainer videos as a means of explaining important details about your business. From the content, to the formatting, look, feel and tone, all of these essential pieces need to fit together perfectly an in such a way that will leave your audience aware of what you do and consider you as the best choice they’ve got to achieve the results they want.
Explainer videos will help you accomplish your goals in a unique way that no other communication method can do. These videos are informative and entertaining at the same time.
If you want to make your business more known among your target audience, here are several tips to help you choose the best explainer video company that suits your needs.
- Always go for quality when searching for explainer video companies. You might want to watch their videos and analyze if their work are ideal for TV. You have to determine if you stay glued to their videos all throughout and if you are feeling any positive emotion during that time. Should you feel such emotion, you are assured that you deal with the right company. Expect that you might have to pay more but at the same time, you can be sure that you will be getting a high quality video.
- Make sure that you are familiar with the team of your chosen explainer video company. You have to keep in mind that animated videos basically depend on the four basic phases including animation, storyboard, illustration and script. You have to expect high level of service at these four phases. It is for this reason that the whole team of the company must sit down and work together in order to properly weave the story in place. The best of the best videos don’t happen overnight. These are the result of collaborative effect. Find out whether the scriptwriter is going to work on the site or just offer inputs or would there be any aspect of the work that will be outsourced. If the whole team of the company is working together, there is going to be a spontaneous sharing of different ideas as well as obsessive attention to detail to give you the best results.
- You can request the company to show you their past story boards. Check whether the videos are compelling and detailed enough. Are the videos exhaustive, covering all aspects of the script? Are they original and inventive? The same thing also applies for animation and illustration. Only when you conduct an extensive research regarding the previous work of the company will you be able to get a clearer picture of what you can expect from the company.
- Search for uniqueness. There are explainer video companies that use a cookie cutter formula for video production and just slap on predefined formats for all videos, no matter what the type of product or business it might be. Although there is nothing wrong with having a certain format, there must always be uniqueness and originality with each video.
