Five APIs Your Business Should Use

Standing for application programming interface, an API is a powerful tool that your business should definitely be thinking about. Simply put, an API is a tool that can allow different interfaces and systems to communicate with each other with maximum ease, eventually translating into a smooth and efficient workflow. Nonetheless, you might be wondering which APIs could work best for your business and your wider community. There is no need to worry as you are in absolutely the right place – this guide has been specially created to recommend five key APIs that your business should use. Read on now in order to learn all about it.

Search Engines

Search engines have to index data, using APIs in the process. While people may misconstrue that somewhere like Google simply scratches keywords across the web in order to be a success, they actually have to analyze this data in order to come up with what they believe to be the best possible results. The same goes for a component search engine, which relies on the power of APIs to integrate a whole load of different factors.

Online Payment Tools

APIs might be the next big development in the economy. This is especially true when it comes to paying online. When someone uses PayPal or MasterCard or even a third-party bank transfer, it is APIs that allow the card payment system to interact with the website itself. Without APIs, you can imagine that it would be a much longer and more laborious process indeed.

Social Media Management

When you are promoting your company across a wide swathe of social media platforms such as Facebook, Twitter, LinkedIn and Instagram, and you want to schedule posts that work for all platforms, you are doing that with the power of an API. In fact, due to innovations in technology, it is has truly never been easier to communicate online.

Website Analytics

When you want to see how your website is performing online, it is essential that you have an API that allows the analytics page and the website itself to talk to each other. This way you will be able to have clear analytics regarding who is visiting your page and when, making for a more successful analytical process.

Project Management

When you are working in a business with so many different moving parts, it is essential that you install and use project management software, which uses an API in order to allow these moving parts to be in communication with each other. This ultimately allows for smooth workflow and the successful completion of projects.


As this guide has shown, there are a whole bunch of use cases for APIs that you should definitely know about. In fact, they can truly be integrated into almost every system that your business might have, allowing for the best possible communication between interfaces. Book a slot with a tech consultant today in order to find out how APIs can be used in your company.

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