The importance of powerful visuals cannot be overemphasized and especially when your product is not just any other ordinary run of the mill product, animated explainer videos can be next great brand seller for your business. While in some instances text can help elaborate complex business ideas, this is the age of smart phones, the web and the social media. Today, people love to watch videos and to share them rather than reading long lines of texts explaining about your latest product or service.
Explainer videos are quickly becoming a smart way to spread the word about a brand and over time they have proved to be a great advertisement tool, saving you both time and money.
Reel Effect is an animation studio located in a highly sought-after area of MediaCityUK. Their creative team create and promote 2D/3D custom animated marketing videos to help their clients, engage new and existing customers more effectively
Here are a few reasons why animated explainer videos are gaining so much popularity among end users:
Sometimes They Can Explain Better Than Words
A powerful visual tends to stick in the minds of the end users for a longer period of time than a catchy slogan and in that effect, animated explainer videos when used by businesses to promote their products and services, can better explain what they can do for the customers. A video that is produced well can actually speak for your business. It can tell the end users what you are offering and why they should be prefer this one brand over any other.
They can be Thoroughly Entertaining
Just the way movies and documentaries are taking over novels and books because people have only so much time to squeeze in all they want to do; written texts on the web are being replaced by animated explainer videos. Just as less time consuming videos can be, they can be full of entertainment as well. Done with some creativity, some music and a stream of colors can win over the hearts of the target audience in no time.
Dynamic as Compared to Text and Still Images
When seen in comparison to plain text or static images, an explanatory video can stir a lot more interest in the end users simply because of their dynamic nature. With each transition, the video can present the viewers with an all new surprise move unlike any other form of advertisement.
They can Spread like Fire
The fact that these videos can be shared with one user to another via the social media can help spread positive word of mouth about a brand in no time.