As a company offering products to customers, one has to decide where to sell their products in order to get a better reach on a target audience. Companies like Epsilon Electronics providing tech products to customers have the tough choice of where and how to sell their products. Each channel has pros and cons but choosing the right for a specific product line will give a better chance of being successful. The stores who will agree to carry your product will certainly get a portion of sales. The relationship formed with retailers has to be ongoing and strong. With that said, there are eight categories of store retailing to keep in mind.
Specialty stores are those which carry only a select number of products within a line but offer a deep assortment of that specific line. For example, someone who is selling chocolate products would be beneficial for them to find stores that only sell different chocolate items. The chance customers will find and purchase your item might be greater versus a large grocery store. Department stores carry more product lines for more generic items. Examples of stores would be Sears and J.C. Penny. Supermarkets offer clients a much larger variety of products at low costs, low margins but at high volumes for food, laundry and household products. You will find products here where turnover is fairly high.
Convenience stores offer customers products of which they need at accessible locations and longer store hours. There are also off-price retailers, which include factory outlets, independent off-price retailers and warehouse clubs. They all charge their products lower than the suggested retail price in order to liquidate the product. Usually large brand names would go for this option where there is a large demand for their products. It would work less for more specialized items.
Superstores are another option for products that have somewhat of a good turnover rate but specialized in a certain category of products. Examples of these kinds of stores would be Staples and Home Depot. Lastly there are catalog showrooms that sell a broad selection of products with large profits but have a high turnover as well.
Some manufacturers have found ways around the retail space like Epsilon Electronics Inc. has done. They sell directly to various people who own online retail stores and that is where they come into contact with the end user. Amazon and Ebay are also good options for people who believe that selling their products in brick-and-mortar stores are too much of a headache.
Manufacturers nowadays have many options on the many different channels they would like to sell their products. Because of the emergence of the Internet, there are many ways in which one can sell their products as well. Epsilon Electronics Inc. is located in Montebello, California but can easily sell their products anywhere in North America.
