Making a full-time or even a part-time income with a videography productions business may be your dream, but you already know it’s easier said than done. Have you managed to get your business off the ground? If you do have a client list and things are going well, it’s time to start building on that foundation. Once you hit a certain point, you’re no longer that starving artist and instead you’re thriving in an environment that isn’t always hospitable.
One of the most important aspects of growing this type of business is to learn from those customers you do have. Maybe you just have one or two right now, but what are those commonalities or common links between your current customer base? This doesn’t just help you find more ‘like’ customers, but you also are establishing your niche and can tout experience related to a more narrow field in the world of videography productions.
This is what is called building your ‘customer profile,’ and in the area of videography, this helps customers find you. They fit the profile, and they will find you. Your videos are naturally going to get increasingly more views this way.
So many people don’t take this first very crucial step that has been explained and instead just try to throw a nice video out there and let the customers find them. Marketing to the masses is more difficult than marketing to individuals once you’ve carved out your niche in the world of videography.
All you need a handful of dedicated viewers interacting with you and sharing your videos on social media platforms and the likes. Of course, the rest of your business isn’t simply going to manifest itself, but you’ll be surprised how that bit of hard work at the beginning pays off in many more loyal viewers coming your way.
As you learn more about what makes your customers similar as well as different from one another, you can come up with great new ideas for your videos. You will keep each customer seeking more, and they will be drawn together for the same common purpose. Their interaction will further fuel your efforts.
The world of videography has changed so much with online resources and tools, and it gives everyone a chance to achieve their dreams and break into this type of business. There are many expert tips that can help you keep growing after taking these steps. For example, you want to be consistent with your content, meaning you’re going to have to keep putting out videos regularly to keep the attention of your customers.
Always be honest and authentic, as this promotes transparency, something your customers will appreciate for sure. Don’t be afraid to take risks, use different people in your videos and take different types of approaches with videos based on what the industry say works to grab the attention of viewers. Focusing on the right objectives and taking risks will find you growing your business and getting more hits than misses.
