This blog comes courtesy of BRAVA Marketing Promotions, giants in the promotional product industry. There are many promo items, but finding the right one for your business is critical to the success of your marketing campaign.
How to Choose the Right Promotional Products for Your Business
Promotional products are a good way to market your business. However, there is more to this marketing strategy than just selecting some cool item and imprinting your logo. Business owners make many mistakes when buying promo items, but this does not have to be the case. With the right amount of planning and consideration you can select a promo item that is a perfect match with your company.
Below we share some useful tips in choosing the right promotional products for your business.
Matches Your Target Audience
While it may seem obvious that you should direct your company’s marketing efforts towards your target audience, many business owners make the mistake of not considering the type of promo products that would be ideal for their industry.
Choosing the right promotional product for your business does not mean that you should only choose computer related marketing items if you sell computer systems. Instead, make a complete assessment of your potential customer and identify a promotional item that would harm your brand.
In Line with Your Business Values
Promotional items can help with your online and offline business brand. Therefore, you want to make sure that your selection lines up with your business’ values. For example, if you operate a financial or medical company, it may not be wise to choose promo products that are humorous, as this would conflict with the serious core value of your business.
In addition to the type of product, your business can be affected by the quality of the promotional item. For example, a cheap free pen with substandard imprint will not find favor with your high-end clientele. Choosing a marketing product that will reflect and enhance your business’ practices is vital for success in achieving promotional objectives.
Stay Within a Predetermined Budget
While you should try to stay away from cheap promo products, it is also important to choose a promotional item that your marketing budget can afford and sustain for the long term. While there are some that can, most businesses are not in a position to invest a large portion of their budget on free gifts, so it is critical to choose wisely and stay within budget.
As an entrepreneur, take the time to consider what you want to accomplish with the promotional product and invest appropriately. If your spending plan will not extend to the amounts you want, then concentrate on the quality and minimize the variety of clients you will target with the campaign.
Consider the Design
An important aspect of choosing the right promotional product for your business includes determining how your design will appear on the item. The design will quite naturally include your company name and logo. Accordingly, your colors and overall design will play a huge role in the type of promo items you will be able to use.
One of the advantages of using promotional items for marketing is the wide availability and variety of products. Protecting your brand and the integrity of your logo should be critical in your decision-making process. If the color or texture of the marketing item distracts from your branding, it is not the right product for your business.
Appropriate for Mailing
If your marketing plan includes just the handing out the promotional items at trade shows, conferences, in a store, or your place of business, then considerations relating to mailing are irrelevant. However, if your strategy to promote your goods or service includes direct mailing, then it could make sense to choose a marketing product that is suitable for shipping.
The best rule of thumb when deciding on a promo item that would be appropriate for mailing is to go for one that is flat, light, and solid. Deviating from this principle can result in high shipping costs which can significantly affect your marketing budget. A promotional product that is heavy or requires special packaging for shipping will be more expensive and may not be the best use of your financial resources.
There are many benefits to getting it right the first time. Buying the wrong promotional item can lead to wasted time and money. We hope that the considerations listed above will help you choose a promotional product that is right for your organization.