According to various studies, the e-commerce industry is recognized as the sole trillion-dollar trade that continues to grow every year. One of the leading ecommerce trends is the drop shipping business. Online drop shipping is one of the most flexible businesses today. That is because you don’t have to deal with the physical inventories as you can completely leave that to your chosen drop ship suppliers. Furthermore, the drop shipping business owners are only asked to make payment once a sale has been established.
There are about 12 to 24 million online stores worldwide, but only 650,000 of them have produced an annual sale of more than $1,000. That is because a growing industry does not only attract opportunities but also a competitive market.
With the increasing number of online shoppers and a competitive e-commerce environment, how can a drop shipping business become successful?
Build Customer Trust: Reviews, Testimonials, and Ratings
Online shoppers have tendencies to be skeptical when it comes to the quality of products a drop shipping store is selling. Thus, adding customer ratings, reviews, and testimonials to your website is one good way to build a visitor’s trust.
Product reviews, testimonials, and ratings can help first-time visitors know about the previous buyer’s experience with a particular product in your shop. By doing so, potential buyers will be compelled to make a purchase.
Establish a Customer Acquisition Strategy
There are various ways to draw potential customers, but one of the most effective options available is through using a social media ad campaign. This will allow you to generate revenues and sales even right from the start to influence a quick scaling.
For long-term customer acquisition, you should also focus on email marketing and search engine optimization. You need to collect emails and establish automated email sequences where special offers and discounts are provided. This is an easy method that generates revenue and leverages your present customer base without any additional marketing and advertising expense.
Secure a Reliable and Trustworthy Suppliers
Partnering with an unreliable supplier can only ruin your drop shipping business. Thus, you should not rush this step and be extra careful during the selection. Most suppliers are from anywhere in the world, so establishing proper communication with them is imperative. In order to prevent any misunderstanding, you need to consider essential factors when communicating. This includes the capability to understand each other and the speed of the response.
There are various platforms that can allow you to communicate and identify potential suppliers and manufacturers. Make sure to know what their production capabilities are and ask as many questions as possible. In the event your business would grow exponentially, you will need information from your suppliers. This can help you identify if they have what it takes to scale with you.
Create Social Videos: Drive Traffic and Increase Engagement
Experts believe that by 2021, social videos will grow continuously as a marketing tool. That is because online videos generate more than 81% of consumer web traffic. That causes social videos to be one of the most effective marketing forms today. This also marks a signal for you to shift your marketing focus to create and share video contents. This can help you promote your store and market your product by amplifying your brand awareness.
Final Thoughts
Marketing is crucial for any businesses; the drop shipping trade is not an exemption. With that in mind, you should make use of different strategies and marketing channels to make your drop shipping business keep up and soar high. Of course, there is never a set or fixed successful marketing solution for everyone. Thus, it is important that you constantly fine-tune current marketing campaigns and test new opportunities so that you can optimize your campaign and drive it to success.
