You may use banners to advertise your small business, but it is important to track the effectiveness of your campaign. Otherwise, you are just using your money for something that does not provide anything in return. Besides, you want to improve your campaign the next time around. The only way for you to assess its improvement is if you have a strategy to track its effectiveness. Here are some of the best ways that you might want to use.
- Use QR Codes. QR codes allow people to be redirected to the link of the main page by simply taking a photo of the code. This can be easily tracked. You will know how many people have used the QR codes in order to get to the link to your page. This means that it would be easier for you to know whether or not you have succeeded in this marketing campaign. If there are more people directed to your page through the codes, then you are doing a great job.
- Apply text campaigns. This might be somewhat of an old school method, but it can still be used as a strategy. On the banner, you can type a keyword and a number where they can send the keyword to. Once you have received the keyword from that number, you will automatically reply with the details that they want to know. It means that they are totally interested in knowing more about the product. They sent the keyword because they are curious. Therefore, it helps if you use this strategy.
- Conduct a survey. This one is a bit difficult, as you have to reach out to every person buying your products. You can ask them while they are inside your store or while they are shopping online. Of course, you can’t expect them to answer all the questions. The good thing is that there are more details that you can find out. Since you are conducting a survey, you will know more about what they have to say, not just about the banner but also about your company.
It pays a lot to track the effectiveness of your banner. You need to edit it before the next banner printing if you want to make it more effective. The same strategies can be applied for flyer printing, leaflet printing and brochure printing. Of course, the best strategy is to look for the best printing companies to provide printing services. Whether it is for banner printing or other campaign materials, it helps if you use something that can easily attract other people. This is the only way for you to know how you can boost your business moving forward.