Are you planning to start an online store? Or perhaps you already have one but it’s not getting a lot of customers. Whatever your situation may be, you need e-commerce marketing. It’s something that even the biggest and the best online shopping sites use. But you need to remember that e-commerce marketing is a not a simple subject and you’ll need to do a lot of work to learn the tips and tricks of the trade. Fortunately, we’ve done our own research and have come up with a list of effective ways to market your website.
- Before you start, create a content marketing strategy.
What that means is, you need a plan. Write all the methods you intend to use to reach out to your target market and do a weekly check to make sure you are using them as you go along with your marketing.
- Create an automated email marketing campaign.
You need email marketing if you want your e-commerce marketing campaign to be successful. It will influence your customers and encourage them to make more purchases. Stay in contact with your customers by sending them emails in which you tell them about your latest promotions, helpful information about your new products, and so on.
- Use different social media platforms.
It’s not always easy to figure out which platforms are best for your market, so the best solution would be to diversify. Create Twitter, Facebook, Youtube, Instagram and Pinterest pages. Spread your content through these platforms and in the succeeding months, analyze which ones get the most response. You can then remove those that are barely working out for you.
- Create original content.
This can be difficult, what with the millions of articles online for nearly every subject you can think of. But original content is what will attract potential customers to your website. Consider creating your own how-to videos, audio blogs and even e-books that will make you an authority on your subject.
- Maximize user generated content.
A wonderful way to boost your visibility online is to build a strong community and encourage your customers to submit articles, share their opinions or even ask questions on your site or social pages. By doing so, you’ll have a steady stream of content and not have to invest time and money creating your own.
- Start a loyalty program.
It’s more difficult to get back a customer you lost than to bring a new customer to your e-commerce website, so it’s always a good idea to have a loyalty program that will encourage customers to continue to patronize your products or brand. Reward loyal customers with freebies and exclusive discounts.
- Test your processes.
A/B testing is a vital part of any good e-commerce marketing plan. Run tests to find out which words and buttons will get people to buy. Check how straightforward your checkout process is, or if people just end up abandoning their carts because paying for purchases on your site is too complicated.
Use these tips to help your e-commerce site succeed!