SEO keeps changing every other day. For your site to get the most out of it, you must be able to keep up with the pace and be ready to embrace any changes that come by. Something else that you may not be that aware of is that no one is 100% versed with SEO. The primary routes to SEO success may be obvious, but you cannot always count on them to take your brand to the next level as they did your competitor’s. It does not, however, mean that the tacts are obsolete: they are still critical and they work for some brands. Do not count on backlinks to drive traffic to your website since your friend is also using them.
It is advisable that you experiment for you to be able to understand what works best for you: besides, it never hurts to try. Experimenting does not have to involve you trying out what other big brands do. Go ahead and do what they are not doing. The following are SEO tests that you need to try on your SEO.
- Get rid of bold tags
Take an example of keyword density for instance. There was a time that a brand would not stand a chance of ranking well if it has not involved itself in keyword stuffing. Some of these hacks still work for YouTube. Today, almost similar tricks are being used by some of the webmasters: bolding keywords for instance. Well, it may seem to be doing some outstanding job for your SEO, but doing too much of anything can end up backfiring. It is for this reason that you should put a stop to being aggressive with the bold tags.
Using strong tags could lead to your brand dropping on the SERPs. Consequently, removing them will noticeably get your brand back to the top of the list on the search results.
- Remove the dates from URLs
Having dates on your URLs may deem your content irrelevant as of now, regardless of whether it is still evergreen or not. It could badly hurt your SEO. Also, not that changing any settings on your permalinks is still risky: it will generate millions of 404 errors, which is still not good for your website. Unless you have to use them, avoid having dates in your URLs: unless you also know your way around removing them. Choices have consequences: in SEO too. Your 2007 content may be relevant to date, but a visitor will question its validity when he notices that it has been dated to over ten years back. Try to experiment with content that has dates in the URL and vice versa; you will see that the two will drive different sizes of traffic.
- Optimizing the dwell time
The longer the dwell time, the better for your SEO. Dwell time refers to the time that a visitor spends on your website before heading back to the search engine. It is important to note that SEO does not only focus on keywords and ranking. It is more about being able to help the users. Someone clicking on your website and exiting shortly afterward looks bad. Which is something that can also be interpreted as being a low dwell time.
Optimize your dwell time by paying more attention to designing content that will be helpful to your visitors. Creating longer content: which means it is more detailed, will be able to meet the user’s search intent as opposed to the shorter ones. Try it out, and you will notice that the pages with longer content will rank better than ones with more concise content.
- Trim your site
Let no one lure you into thinking that the more pages you have in your website translates to even more traffic. It does not necessarily work that way. As the saying goes, less is always more. Trimming your site is concerned with getting rid of content that does not do anything to enhance the quality of your website. The less junk you have, the better. Doing away with the low-quality stuff lets the few high-quality content work for your website.
- Optimize your page loading speed
If your site takes more than 4 seconds to load, they will not hesitate to exit. The longer the site takes to load the lesser traffic you get and the fewer sales and conversions you will have. The bounce rate will increase and make your site look bad in the eyes of the search engines. You should strive on doing everything possible to enhance the loading speed of your site by applying strategies like optimizing images, and you will notice a difference.
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